About CALYA

Born from a simple, powerful idea—that beauty should feel restorative, not performative—CALYA began as a small studio with one mission: make under-eye care effortless for real life. What started with a single clear balm in a tiny, K-Beauty–inspired lab has grown into a focused collection designed for 10-second results and long-view care.


We didn’t grow through hype. We grew through word of mouth—from vanities to makeup bags—shared by women who wanted products that simply work: fragrance-free, makeup-friendly, and gentle for dry/sensitive skin. Every formula is crafted to feel weightless, go on undetectable, and play nicely with the products you already love.


At CALYA, our mission is to bring forward what’s already there—your calm, your confidence, your light—and make it visible. Makeup isn’t a mask; it’s a mirror. Our products aren’t here to change you; they’re here to soft-focus, brighten, and support—so you look like you, just more rested.


No filters. No needles. Just your eyes, rested.

Real women. Real change.

What customers noticed with Calya after 6 weeks

Results

93%

Saw brighter under-eyes and a less “tired” look after the first swipe.

89%

Report that they have fewer fine lines on the skin of the face

97%

Felt more confident wearing less concealer and heard “you look rested.”

Source: 4-week consumer perception study (US) ; individual results may vary.